Future Implications

  Video is King Video content continues to be a heavy hitter as the internet become even more universally accessed under web 2.0.  As business and marketing continue to evolve, “companies can capitalize on this universal ‘pivot to video’ happening and create long-term relationships with their communities.” (Talbot, 2018)   Here are just a few of …

Viral Marketing Initiatives

What makes poo spray go viral? "Spritz the bowl before you go and then no one will ever know." Poo-Pourri is a spray that can be sprayed in the toilet to cover the smell of poo.  Their social campaign broaches the subject that no one wants to talk, but one that impacts everyone. The reason …

Google’s Orkut, Hello!

Orkut is being relaunced as Hello, but that does not take anything away from their beginning as Google’s first social platform. Orkut’s community structure allowed users to affiliate with others who have similar interests and activity.  For Brazil, this is especially important because of the “high affinity for digital and social media, where cellphone outnumber …

Weixin – meeting users where they are!

Weixin or WeChat is China's version of the popular US WhatsApp What makes Weixin(WeChat) so appealing in China and around the world is that it does exactly what you ask for and expect it to do. WeChat brings the tech to you and promises that social media is more than just connecting people here and …

Breast Cancer memes cause awareness and action

Using social media to further your cause or promote philanthropic efforts is not new, but the more sophisticated that social media becomes, the easier it is to share your message. Unfortunately the more sophisticated social media becomes, the harder it is to spread the message that you are sharing. Many people are familiar with the …

Warby Parker an Online eyeglass retailer

When a group of students from the Wharton School took the business of eyeglasses into their own hands because of their dissatisfaction with their current options Warby Parker was born. What has been interesting about this case study is how Warby Parker used social media to engage with their customers to resolve issues, answer questions …

My first blog post – testing the waters

Nuggets to my previous self 15 year old me: you are not fat. 18 year old me: he was not cute enough for you not to focus on your education. 20 year old me: what did I say to the 18 year old me? 23 year old me: you do not need to take out …